ITOOᴋᴀSHI は、現在準備中です。


2022.06.10 Renewal Open!


菓(KONOMI)/ グラフィックアーティスト
"いとをかし"とは、平安時代の古文などで使われる「とても趣が深い」の意味を用いています。ロゴには“愛おしい”という意味も込めています。嬉しい日も、楽しい日も、心が裂けてしまいそうな哀しい日も、どんな日々も趣があって愛おしい。 日本の古語においては「かなし」という音に「愛」の文字を当てて「愛(かな)し」とも書き、いとおしい・かわいい気持ちを"愛"と表現したそうです。お菓子のように、ほんの少しだけ救う事のできる存在になりたい。菓だけに、いとお菓子、なんちゃって。

KONOMI / Graphic Artist
Born in Sapporo, currently resides in Tokyo.
"ITOOᴋᴀSHI" is an art label that uses art and graphics to express the philosophies and inspirations that I have gained from my daily life.
The word "ITOOKASHI" means "very quaint" as used in Heian-era ancient writings. The logo also has the meaning of "love". Every day is quaint and lovely, whether it's a joyous day, a joyful day, or a sad day that seems to tear your heart apart. In ancient Japanese, the word "kanashi" was written as "love (sad)" by applying the character for "love" to the sound of "kanashi," and the word "love" was used to express the feeling of being dear and cute. I want to be the one who can save just a little, like candy.